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How Direct Primary Care Works

Your own doctor, a flat monthly price.

(We work for you, not your insurance company.)

How It Works:
1) Join: choose individual, couple, or family membership.

2) Get care: call or text your clinician, with same-day or next-day visits and unhurried appointments.
3) Save: avoid ER and urgent care, and access wholesale lab prices.

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Everyday Examples

A 7-year old with a sore throat comes in for evaluation and strep test.

 

An adult with high blood pressure texts his clinician his BP readings for follow up.

 

An older adult discusses their list of medications and which can be eliminated.

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New parents have a home visit for their newborn baby.

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A healthy adult discussed healthy lifestyle and prevention, as well as screening tests.

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How Direct Care is Different

Direct Care

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Traditional Care

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Focus on health and prevention.

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Personalized, close relationship between doctor and patient.

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Communication is flexible - by phone, email, text, video visit, in-office, or home visit.

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Transparent costs - all visits and procedures included in monthly membership fee.

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Small patient panel, <400 patients.

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Adequate time with patients; visits are relaxed and average 30-60 minutes to allow for time to address concerns.

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Patient-focused. Focus is on keeping patients healthy rather than seeing large volume of patients for revenue.

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Reactionary, addresses problems when they occur.

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Fragmented care, patient often directed to urgent care or ER, or shuffled to another provider.

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Barriers to communication outside of in-office visits.

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Costs are confusing and hidden - between co-pays, extra charges, facility fees, bills for questionnaires, etc.

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Larger patient panel, usually 2000-3000+ patients.

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Visits are short and rushed, and limited number of problems can be addressed. (Avg appt time: 10-20 minutes.)

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Production-focused. Doctors pressured to see high volume of patients to generate revenue.

The Emerald Direct Primary Care Experience

Collaboration

See YOUR doctor for every visit.​

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Studies have shown seeing a doctor who knows you for all of your care leads to being on fewer medications, and prevents ER visits and hospitalizations.

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Quality time with your doctor = quality care and health for you.

Accessibility

Hate waiting months for an appointment, only to wait hours in the waiting room? 

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We do too. That's why you can call or email your provider directly, and see her in the office for a same day or next day visit.

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No call centers - your call is answered by Shaley or Dee!

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Transparency

All office visits and communication are included in the membership. (We hate co-pays and surprise bills too!)​

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Want to know how much your labs or medications will cost? We tell you at the time of the visit!

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We work for our patients - not an insurance company or hospital. 

Why Direct Care vs Insurance-Based?

Imaging if you had to file a car insurance claim for an oil change. It would be slow, expensive, and full of paperwork. Yet that’s how most primary care works today: routine visits pass through insurance billing, with copays, deductibles, and surprise bills along the way.

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Direct care takes everyday care out of that system. Your membership covers visits, calls, and texts with your clinician, and labs at transparent wholesale prices. We recommend keeping insurance for the big, unexpected things: emergencies, hospital stays, surgery, and specialist care. For routine body "maintenance," you can get better, more efficient care by going direct.

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Whether you have a high-deductible plan, Medicare, or no coverage right now, you can see a direct primary care clinician for all your routine care. More good news: if your insurance changes, you don't have to change your doctor!

Not sure if direct care is right for you? Give us a call!

© 2020-2026 by Emerald Direct Primary Care

3690 Orange Place, Suite 300

Beachwood, OH 44122

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Tel: 216-260-3550

Fax: 216-265-5015

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