
How Direct Primary Care Works

Your own doctor, a flat monthly price.
(We work for you, not your insurance company.)
How It Works:
1) Join: choose individual, couple, or family membership.
2) Get care: call or text your clinician, with same-day or next-day visits and unhurried appointments.
3) Save: avoid ER and urgent care, and access wholesale lab prices.



Everyday Examples
A 7-year old with a sore throat comes in for evaluation and strep test.
An adult with high blood pressure texts his clinician his BP readings for follow up.
An older adult discusses their list of medications and which can be eliminated.
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New parents have a home visit for their newborn baby.
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A healthy adult discussed healthy lifestyle and prevention, as well as screening tests.
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How Direct Care is Different
Direct Care
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Traditional Care
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Focus on health and prevention.
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Personalized, close relationship between doctor and patient.
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Communication is flexible - by phone, email, text, video visit, in-office, or home visit.
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Transparent costs - all visits and procedures included in monthly membership fee.
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Small patient panel, <400 patients.
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Adequate time with patients; visits are relaxed and average 30-60 minutes to allow for time to address concerns.
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Patient-focused. Focus is on keeping patients healthy rather than seeing large volume of patients for revenue.
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Reactionary, addresses problems when they occur.
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Fragmented care, patient often directed to urgent care or ER, or shuffled to another provider.
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Barriers to communication outside of in-office visits.
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Costs are confusing and hidden - between co-pays, extra charges, facility fees, bills for questionnaires, etc.
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Larger patient panel, usually 2000-3000+ patients.
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Visits are short and rushed, and limited number of problems can be addressed. (Avg appt time: 10-20 minutes.)
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Production-focused. Doctors pressured to see high volume of patients to generate revenue.
The Emerald Direct Primary Care Experience
Why Direct Care vs Insurance-Based?
Imaging if you had to file a car insurance claim for an oil change. It would be slow, expensive, and full of paperwork. Yet that’s how most primary care works today: routine visits pass through insurance billing, with copays, deductibles, and surprise bills along the way.
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Direct care takes everyday care out of that system. Your membership covers visits, calls, and texts with your clinician, and labs at transparent wholesale prices. We recommend keeping insurance for the big, unexpected things: emergencies, hospital stays, surgery, and specialist care. For routine body "maintenance," you can get better, more efficient care by going direct.
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Whether you have a high-deductible plan, Medicare, or no coverage right now, you can see a direct primary care clinician for all your routine care. More good news: if your insurance changes, you don't have to change your doctor!

