Welcome to Cleveland's First Direct Primary Care Practice.
What is Direct Primary Care?
It's Primary Care, the Way it Should Be.
The Emerald Direct Primary Care Experience
What Our Patients Are Saying
"I grew up with a "family doctor" and wanted that experience again. I've found that at Emerald Direct and Dr. Moini."
- R., current patient
How Direct Care is Different
Focus on health and prevention.
Personalized, close relationship between doctor and patient.
Communication is flexible - by phone, email, text, video visit, in-office, or home visit.
Transparent costs - all care and procedures included in monthly membership fee.
Small patient panel, usually 400-600 patients.
Adequate time with patients; visits are relaxed and duration is as long as needed to address any and all concerns. (Avg appt time: 30-60 minutes.)
Patient-focused. Focus is on keeping patients healthy rather than seeing large volume of patients for revenue.
Reactionary, addresses problems when they occur.
Fragmented care, patient often directed to urgent care or ER, or shuffled to another provider.
Barriers to communication outside of in-office visits.
Costs are confusing and hidden - between co-pays, extra charges, facility fees, bills for questionnaires, etc.
Larger patient panel, usually 2000-3000+ patients.
Visits are short and rushed, and limited number of problems can be addressed. (Avg appt time: 10-20 minutes.)
Production-focused. Doctors pressured to see high volume of patients to generate revenue.