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Welcome to Cleveland's First Direct Primary Care Practice.

What is Direct Primary Care?
It's simple.

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It's Primary Care, the Way it Should Be.

The Emerald Direct Primary Care Experience

Collaboration

See YOUR doctor for every visit.​

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Studies have shown seeing a doctor who knows you for all of your care leads to being on fewer medications, and prevents ER visits and hospitalizations.

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Quality time with your doctor = quality care and health for you.

Accessibility

Hate waiting months for an appointment, only to wait hours in the waiting room? 

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We do too. That's why you can call or email your provider directly, and see her in the office for a same day or next day visit.

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Too sick to leave home? We make house calls.

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Transparency

All office visits and communication are included in the membership. (We hate co-pays and surprise bills too!)​

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Want to know how much your labs or medications will cost? We tell you at the time of the visit!

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We work for our patients - not an insurance company or hospital. 

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What Our Patients Are Saying

"I grew up with a "family doctor" and wanted that experience again. I've found that at Emerald Direct and Dr. Moini."
- R., current patient

How Direct Care is Different

Direct Care

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Traditional Care

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Focus on health and prevention.

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Personalized, close relationship between doctor and patient.

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Communication is flexible - by phone, email, text, video visit, in-office, or home visit.

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Transparent costs - all care and procedures included in monthly membership fee.

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Small patient panel, usually 400-600 patients.

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Adequate time with patients; visits are relaxed and duration is as long as needed to address any and all concerns. (Avg appt time: 30-60 minutes.)

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Patient-focused. Focus is on keeping patients healthy rather than seeing large volume of patients for revenue.

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Reactionary, addresses problems when they occur.

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Fragmented care, patient often directed to urgent care or ER, or shuffled to another provider.

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Barriers to communication outside of in-office visits.

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Costs are confusing and hidden - between co-pays, extra charges, facility fees, bills for questionnaires, etc.

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Larger patient panel, usually 2000-3000+ patients.

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Visits are short and rushed, and limited number of problems can be addressed. (Avg appt time: 10-20 minutes.)

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Production-focused. Doctors pressured to see high volume of patients to generate revenue.

In the News

Accepting a Limited Number of Patients.
Register Today!

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