Welcome to Cleveland's First Direct Primary Care Practice.

What is Direct Primary Care?
It's simple.

Elder woman and her caretaker

It's Primary Care, the Way it Should Be.

The Emerald Direct Primary Care Experience

  • Never feel rushed - take as much time as you need with your doctor.

  • Have a question? Email your doctor directly.

  • See YOUR doctor every visit - no assistants or substitutes.

  • Work together to manage problems naturally & avoid  unnecessary medication.

  • No more waiting months for an appointment...same and next day availability.

  • Visits start on time - no wasting your time in a waiting room.

  • Busy? Do a phone call or virtual visit from home or work.

  • Can't make it to the office? We make house calls!

  • No co-pays or confusing bills.

  • Save money on labs and wholesale medications.

  • Need stitches? Procedures included!

  • Simplify your life - all visits and communication are included in the membership.

Marble Surface

What Our Patients Are Saying

"I'm addicted to the convenience of direct care."

- C., current patient

How Direct Care is Different

Direct Care


Traditional Care








Focus on health and prevention.

Personalized, close relationship between doctor and patient.

Communication is flexible - by phone, email, text, video visit, in-office, or home visit.

Transparent costs - all care and procedures included in monthly membership fee.

Small patient panel, usually 400-600 patients.

Adequate time with patients; visits are relaxed and duration is as long as needed to address any and all concerns. (Avg appt time: 30-60 minutes.)

Patient-focused. Focus is on keeping patients healthy rather than seeing large volume of patients for revenue.








Reactionary, addresses problems when they occur.

Fragmented care, patient often directed to urgent care or ER, or shuffled to another provider.

Barriers to communication outside of in-office visits.

Costs are confusing and hidden - between co-pays, extra charges, facility fees, bills for questionnaires, etc.

Larger patient panel, usually 2000-3000+ patients.

Visits are short and rushed, and limited number of problems can be addressed. (Avg appt time: 10-20 minutes.)

Production-focused. Doctors pressured to see high volume of patients to generate revenue.

In the News

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Accepting a Limited Number of Patients.
Register Today!